Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Even Revel’s Facebook page bears their new slogan: Gamblers Wanted

It is the very first good news since Atlantic City’s casino that is newest launched: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements everywhere within Revel Casino-Hotel.

New Campaign Working

Using its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive close to the front for the casino Revel has apparently managed to make it clear that their former no-smoking, chi-chi attitude is away with all the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ strategy is working for them.

Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.

‘we think the July outcomes clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos will likely be wanting more gamblers; the numbers for most of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only real other casinos that showed gains besides Revel had been Borgata, up 19 per cent, and Resorts Casino Hotel, with a 6 % jump compared to year that is last.

Holiday Helpers

Helping the July numbers, evidently, was the July Fourth holiday tourist influx. Officials state there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they say 7 % more site visitors stopped during the information centers that surround the Atlantic City Convention and Visitors Authority.

And despite the call for those willing to wager, it appears that at last Atlantic City’s efforts to mimic just what has worked for years in Las Vegas namely, non-gaming draws like headliners, retail and fancy restaurants can be working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist task.

‘There ‘s no question that special events in Atlantic City are a draw that is major tourists,’ stated Jeffrey Vasser, president associated with Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room nights and $64 million in meeting spending that is ancillary the coffers of hotels, gambling enterprises and retail.

Needless to say, while one good month is good, for a property like Revel which has been plagued with poor figures since it opened just 15 months ago, an ongoing winning streak will probably be required to persuade investors that the worst is finished. To that end, Hartmann says there may well be more of those incredibly creative promotions unleashed after Labor Day.

‘We’re reasonably confident that we could keep industry share figures,’ Hartmann said, hedging his bets.

The casino went into major rebranding mode after having a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He claims the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ type of home.

‘Our company is profoundly grateful that many Atlantic City gamblers are giving us a 2nd chance,’ Hartmann said.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons aided by the same name each took home $1 million following an Ohio casino error

Once the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. The drawing was televised and plenty of local media were on hand to catch a glimpse of the champion. The announcer drew the winning title and said:

‘Our next millionaire from Cincinnati is: Kevin Lewis!’

You Win! No, Wait, YOU Win!

It absolutely was the moment of a lifetime for Kevin Lewis, who was simply in attendance that night. He was there with his fiancée, and the two began to commemorate, collecting the giant check and accepting the adulations of the adoring crowd.

And that’s about when the casino understood they’d a problem that is major their fingers.

Kevin Lewis, as it turns out, isn’t exactly a rare name. And while one Kevin Lewis ended up being within the crowd during the casino, another one was watching on tv, waiting to see if he’d win the drawing. And since it proved, it had been the Kevin Lewis at home who was the real winner not the one at the casino.

After the presenters realized that they were awarding the prize to the wrong man, they conferred with casino officials in order to create a decision on what to do. There have been definitely plenty of possibilities to them: only the rightful winner ‘deserved’ the cash, and many such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or very little.

But the Horseshoe chose to simply take another approach. Rather than make the men bother about which one would ultimately receive the prize, they merely awarded two million dollar prizes alternatively: someone to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino general manager Kevin Kline in a statement. ‘So in line with our commitment to perform some thing that is right our visitors, Horseshoe awarded a $1 million prize every single associated with the guys.’

The ‘correct’ Kevin Lewis hasn’t had comment that is much the problem, and their prize money was never really in question. Nevertheless the Lewis who showed up at the casino that night is grateful that luck ended up being on his part.

‘When I heard my name I said, ‘God finally provided me with a big win,” Lewis told neighborhood television station WCPO. He later attributed their win to simply ‘being within the right place at the right time.’

Six Degrees of Separation

Incredibly, the two winners have complete lot in common. Not only do they share a title and play at the same casino, but they both live into the city of Cincinnati, are both inside their 50s casinopokies777.com, and are both engaged to be married making the mix-up even more bizarre.

Certainly one of the principle reasons for a casino being therefore generous in a situation such as that one is obviously to generate the right PR, while the Horseshoe is the big winner on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.

Caesars Entertainment Misses A put in Macau

There won’t be any Caesars Entertainment casinos in Macau

In what may have seemed like an odd move for a huge casino conglomerate that is amongst the few without existence in Macau the most lucrative gaming destination in the world Caesars Entertainment Inc. sold down its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip a week ago. A asian developer reportedly paid $438 million for the property, and it should officially change hands by the end of the entire year.

The big questions is, why?

No License to Deal

it may revolve around Caesars’ ability to secure a gaming license; or shortage thereof.

The casino giant purchased the course area back in 2007, for $578 million, then called the Macau Golf program, hoping to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the past decade. Nonetheless, it had been not to be, as well as in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, plus one they’ve been still paying for. Caesars ended up being even provided a Wynn Resorts sub-concession back in 2006, but nixed the ability; a move that has been obviously a bad one looking back, Loveman admits.

The problem is based on the reality that the Macau federal government has cut off issuing any additional gaming licenses beyond the prevailing six concessions and sub-concessions, so Caesars form of shot themselves into the foot by not using the Wynn deal once they could. Never having themselves presented a credit card applicatoin straight back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment during those times doesn’t have second opportunity to get into the most profitable gambling region on the planet now; an unfortunate truth for a company that holds the highest long-term debt load of any casino conglomerate available to you: a whopping $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las vegas, nevada six times over. And simply considering that the begin of 2013, Macau has shown a rise of 16 percent over last year.

Internal Rebranding

Caesars happens to be busy doing some major business that is internal: it’s spinning off its nevada Planet Hollywood casino, its interactive gaming business (the business’s WSOP-branded online poker is next in line to introduce in Nevada) and a fully planned Baltimore casino into a separate company that is going to be majority-owned by the moms and dad.

Clearly, buying and attempting to sell property for a profit is also not merely one of Caesars’ decision-making skills that are best either; the company took a $101 million write-down on the land, which they’d named Caesars Golf, once they wear it the market this past year, and even that leaves them $40 million in the red, by our calculations, following the sale. Caesars says they anticipate to the anticipated $420 million in profits from the sale to cover down their financial obligation.

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