It is the very first good news since Atlantic City’s casino that is newest launched: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements everywhere within Revel Casino-Hotel.

New Campaign Working

Using its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive close to the front for the casino Revel has apparently managed to make it clear that their former no-smoking, chi-chi attitude is away with all the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ strategy is working for them.

Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.

‘we think the July outcomes clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos will likely be wanting more gamblers; the numbers for most of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only real other casinos that showed gains besides Revel had been Borgata, up 19 per cent, and Resorts Casino Hotel, with a 6 % jump compared to year that is last.

Holiday Helpers

Helping the July numbers, evidently, was the July Fourth holiday tourist influx. Officials state there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they say 7 % more site visitors stopped during the information centers that surround the Atlantic City Convention and Visitors Authority.

And despite the call for those willing to wager, it appears that at last Atlantic City’s efforts to mimic just what has worked for years in Las Vegas namely, non-gaming draws like headliners, retail and fancy restaurants can be working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist task.

‘There ‘s no question that special events in Atlantic City are a draw that is major tourists,’ stated Jeffrey Vasser, president associated with Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room nights and $64 million in meeting spending that is ancillary the coffers of hotels, gambling enterprises and retail.

Needless to say, while one good month is good, for a property like Revel which has been plagued with poor figures since it opened just 15 months ago, an ongoing winning streak will probably be required to persuade investors that the worst is finished. To that end, Hartmann says there may well be more of those incredibly creative promotions unleashed after Labor Day.

‘We’re reasonably confident that we could keep industry share figures,’ Hartmann said, hedging his bets.

The casino went into major rebranding mode after having a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He claims the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ type of home.

‘Our company is profoundly grateful that many Atlantic City gamblers are giving us a 2nd chance,’ Hartmann said.